Bryan Stroube

Assistant Professor of Strategy and Entrepreneurship, London Business School

Bryan Stroube researches heterogeneous motives in markets, particularly how the tension between profit motives and other pursuits can shape market outcomes. His studies cover profit and non-profit organisations to help inform how managers and entrepreneurs better position their businesses to handle stakeholders with various motives. As part of this research, he spent more than a year as a Fulbright Fellow in China, focusing on lender decisions in online peer-to-peer microfinance. Prior to joining London Business School as Assistant Professor of Strategy and Entrepreneurship, Bryan did a PhD in the Management and Organization Department at the University of Maryland’s Robert H. Smith School of Business.